Shokugan / Candy Toy

Shokugan (食玩) is the Japanese word for a candy toy: a collectible sold together with a small piece of confectionery, because it is distributed through the sweets trade rather than the toy trade. There is real confectionery in the box, though for most buyers the card, the seal or the figure is the reason to buy. This collection is Japanese shokugan, sourced in Japan and shipped worldwide.

What you can choose from:

  • Wafer cards and seal wafers, where a collectible card or sticker is packed with a wafer.
  • Mascots and small figures, including soft vinyl mascots packed with candy or gum.
  • Gummies and snacks sold with a collectible, where the enclosed item is the point.
  • Chocolate eggs with a figure inside.

We sell single items to individual collectors, and wholesale quantities to toy shops, hobby retailers and specialty importers.

Related collections: Blind Box & Trading Figures, Collectible Card Games and Toys & Figures.

Each item is sourced in Japan, with worldwide shipping from Japan and secure and safe transactions. Can't find what you're looking for? Feel free to contact us and we will do our best to source it for you. We hope you continue to enjoy shopping with Buy Products JAPAN!